HUMANIZING BRAND EXPERIENCE: Health Care Edition, Volume 5
The Humanizing Brand Experience: Health Care Edition, is an annual publication produced by Monigle, with over 120 pages of rich content, driven by Monigle partnering with SHSMD to conduct research on the customer experience in Health Care industry. This research turns to data, which then leads to analysis and insights. This ultimately guides us to an understanding that healthcare brands can do a better job of connecting to the guest on a human level, by better understanding what the guest needs are. My contribution came with the design of Volume 5 of this publication as the Senior Designer partnering with another designer and the Chief Creative Officer. We successfully brought stability and consistency to the layout, which previous versions lacked. We created a layout that was easy to follow, charts and graphs which were easy to read, with callouts that made sense within the context of the story. This was a huge leap forward from previous versions, that also led to the stability of the Humanizing Customer Experience: Financial Services Edition. This simplified treatment also created the opportunity to use large full page image spreads that were thought and emotion provoking, to provide better visual support for the story being told or data being presented.
Humanizing Brand Experience: Cover
Humanizing Brand Experience: layout marketing collateral example 1
Humanizing Brand Experience: layout marketing collateral example 2
Humanizing Brand Experience: layout marketing collateral example 3
Humanizing Brand Experience: layout marketing collateral example 4
HUMANIZING BRAND EXPERIENCE: Membership Subscription
While the Humanizing Brand Experience publication is a major component in the journey in transforming brands into a more human centric entity, it is only a part of the larger conversation. HBE is driven by subscription to the collaboration, education, and conversations with other entities in the industry. To promote the annual membership, Monigle puts out rich marketing collateral to help drive this endeavor. Looking forward into the future campaign, I was able to create brochures and booth graphics that faithfully translated the brand of both Humanizing Brand Experience and Monigle, in a tasteful and clean way, that also demonstrated past creative, while delivering hints of learnings from previous years.
HBE Subscription brochure cover layout
HBE Subscription booth mock up for SHSMD conference including QR code to lead to subscription landing page
HBE Subscription promo insert card including QR code to lead to subscription landing page and full digital brochure
HBE Subscription brochure cover mock up
HUMANIZING CUSTOMER EXPERIENCE:
Financial Services Edition,
Volume 2
The Humanizing Customer Experience: Financial Services Edition, volume 2 is in its 2nd year of annual publication produced by Monigle, with over 120 pages of rich content, driven by Monigle partnering with American Banker to conduct research on the customer experience within the Financial Services industry. This research turns to data, which then leads to analysis and insights. This ultimately guides us to an understanding that healthcare brands can do a better job of connecting to the guest on a human level, by better understanding what the guest needs are. I was able to utilize learnings from the HBE Health Care Edition to create and improve the layout for the Humanizing Customer Experience: Volume 2 from previous year. This led to a more unified look and feel between the two books produced within the same calendar year, presenting information in a clean and efficient way, but still staying exciting and visually appealing to a broad audience.
HUMANIZING BRAND EXPERIENCE:
Insights
The Humanizing series begins with research and insights, taken from surveys that answered by focus groups to help us learn the needs and struggles of various groups in their usage and interactions with varying brands and institutions along with their respective functions and services. I designed these questionnaires to mimic the Humanizing series look and feel, to maintain continuity but also to express the end goal, to humanize our users, beyond the numbers and the statistics, and to tell their story.
