Power Couples Education, a couples counseling practice came to me with the hopes of creating a brand that not only stood out from the crowd, but also carried the themes and messages within the foundation beliefs of couples counseling and therapy. This meant trying to incorporate themes such as “twin flames” and “growing together,” in similar fashion to some of the existing logos that exist, combining elements in a clean and effective way. Below is my logo trials and exploration, finally progressing into the final stage with color variations and examples of the branding elements in practical usage for marketing.